1948
Cheetos® brand Cheese Flavored Snacks, one of the original snack foods produced by Lay's, is introduced nationally. Cheetos® reaches a zenith in popularity within the first month.
1968
CHEETOS® Mouse, the CHEETOS® brand mascot, is introduced to tell the story of CHEETOS® brand Puffs to television audiences nationwide.
1986
CHESTER CHEETAH® becomes the "spokescat" for Cheetos® and gains recognition through the national television and print advertising campaign with the tag line: "IT AIN'T EASY BEING CHEESY®."
1991
The new Cheetos® brand slogan becomes “The Cheese that goes crunch!”
1991
Cheetos® brand Flamin' Hot® Cheese Flavored Snacks are introduced in single serve sizes.
1997
The first trademark is registered for CHEETOS in the Benelux.
2002
CHEETOS® brand Twisted Puffs Cheese Flavored Snacks are launched